Launched in 2023, FARE — acronym for For A Responsible Era — embodies an innovative approach that rethinks African fashion with commitment and ethics. Rooted in Beninese culture, the brand draws from a rich heritage while blending contemporary and global influences. It creates a harmonious dialogue between traditional craftsmanship and modern design, dedicated to a generation aware of social and environmental challenges.

More than just a label, FARE invites a transformation of fashion codes into thoughtful actions. Between historical depth and bold visions, each creation reveals a subtle balance between respect for people, materials, and time, and a determination to shape a responsible, unique, and inspiring future.